Since the advent of electronic communication, radio has been a big part of our lives. Whether doing home chores, stuck in traffic jam, or even at work—listen to the radio is a norm. We all have our favorite presenters and shows. Even with other technologies such as TV, the convenience of radio still holds up.
The maturity of the Internet saw the fall of many technologies, including cable television, and even some decline in voice phone calls. Luckily for radio, it was very easy to use the new platform, hence the plethora of radio stations availing live streaming of their radio stations. Unlike cable television, many people still enjoy listening to radio stations—especially now that they are accessible on the internet.
In case you are wondering why radio is still going strong in the web age, then we hope the following helps you understand.
Radio in the age of the internet
Unlike traditional broadcast radio, internet radio works a little different. Here is the comparison.
Broadcast worked by sending radio waves using a certain licensed frequency—in all directions. The coverage then determined who listened to the radio. Most radio coverage is usually nationwide.
The internet works a little different—basically using an IP address to transmit audio, a process called streaming. Users can then visit this IP address on a web browser and be able to listen to the radio.
Benefits of internet radio
Advantages that Internet radio avails
Unlike broadcast radio, the internet makes worldwide coverage a very easy. Once the radio is being streamed via an individual IP address, it is linked to a domain name, and anyone with the domain name can listen to the radio from all over the world.
More ways to monetize content
If you host radio on a web page, it becomes better for advertisement. Alongside the traditional radio adverts, visual one’s can be placed on the web page, targeting the individuals that visit the station online. This ends up in more revenue earned.
Alongside the advertisements, live chat groups can be created, making it very easy for people to start conversations, creating a thriving community.
Better audio quality
With the internet, the radio signal strength doesn’t determine how clear a signal is. The recipient will always receive high-quality audio.
The frequencies that are used by broadcast radio, like FM and AM, are usually congested, and are very easy to highjack, meaning that sometime; you might get interference. Internet radio overcomes this particularly because every radio gets a unique IP address, and there are enough IP addresses for everyone.