WHO IS THIS CHARLES McENERNEY?
Hi; I'm Charles McEnerney, a marketer with more than twenty years experience in consumer promotion, sales, advertising, and film/video/audio/web production at HBO, Fast Company, WGBH
Boston, MovieMaker magazine, the Seattle International Film Festival, and in feature film, commercial, music video, and documentary production.
You can also take a look at my resume on LinkedIn and a number of recommendations from past managers and colleagues. I also have a pdf of my resume online.
WEB STRATEGY + MARKETING SERVICES
Over the past eight years, I've also been working on using the web to market company's products and services direct to consumers. In addition to my work hosting + producing Well-Rounded Radio and marketing it to users and listeners around the world, I've developed a deep well of knowledge about web marketing, including utilizing viral video, audio + video podcasts, Google + Yahoo! adwords, Search Engine Marketing, Search Engine Optimization, Google Analytics, e-mail marketing, web site re-designs + re-launches, blogs, social networking, web banner advertising, e-commerce, wikis, microblogging, mobile promotions, and...whatever's next...to engage consumers with brands.
Even though we are still in the early days of this kind of human interactivity, we've already seen how these technologies and channels can engage current customers--and attract new ones--with a new level of "honest" marketing and community-building along with fostering relationships with your customers that goes well beyond just marketing "to" them.
Not sure how or if these interactive technologies can help grow your company? Email me or call 617.233.6613 for a free consultation about how these tools can help you increase awareness and customer engagement.