Well-Rounded Radio: Episode 048: Richard Jankovich of Rumblefish

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As music licensing continues to become an important way for musicians to earn money as the music business continues to change, there are a number of ways that musicians can get their music out to those professionals that are seeking music for their projects, which tends to be Music Supervisors and Producers for film projects, commercials, television shows, and games. From my own experience, getting your music in front of these folks can be pretty time consuming, so a service like Rumblefish eliminates much of that effort and once again levels the proverbial playing field for musicians at all levels to get into the licensing game.

Rumblefish is a sonic branding and music licensing company started by Paul Anthony in 1996 after his own work producing Sarah McLachlan, composing film scores, and various other roles in the music business. Richard Jankovich, who I interviewed a few years back as member of Burnside Project, is now with Rumblefish in Portland, Oregon as Director of A+R and Licensing after working with DeWolfe Music Publishing in New York City for many years.

Jankovich also remixes other musician’s music under the name Pocket, and we’ll start the show with his remix of Kristin Hersh’s Slippershell. Throughout the interview we’ll also hear music from a wide variety of artists available for licensing through Rumblefish. For more details on who you’ll hear, visit Well-Rounded Radio for names and links.

As Jankovich explains in our interview, Rumblefish has two goals: one is to help music supervisors, producers, and others who use music in their productions to help find quality independent music using their web site quickly and affordably, and two, to help companies define what their brand sounds like by helping companies big and small create soundtracks that make sense for retail and online settings.

Rumblefish clients to date have included NBC-Universal, HBO, Nike, The North Face, Adidas Originals, Red Bull, MTV, Mitsubishi, and Pabst Blue Ribbon.

I met with Jankovich in January 2008 in Rumblefish’s offices in Portland, Oregon to discuss:

* how a musician or band can get up and running using Rumblefish
* the process of how music supervisors and producers can find suitable music
* the financials for musicians when working with Rumblefish

Music featured in the interview includes:
1) Masonic - Different Speeds" (in preview)
2) Kristin Hersh - Slippershell (Pocket Remix)
3) Future Loop Foundation - Mediterraneo
4) George Clinton and the P-Funk All Stars - Some Next Shit
5) DJ Morphiziz - Noche De Fiesta feat. King Dave, DJ Pure, Mercy, Blesson
6) Black Swan Lane - Wisch
7) The Knew - Call My Name
8) Baumer - All In
9) Jennifer Faust - Head West
10) Telescope - Action
11) Karate High School - From This Day Forward (The League Of Tomorrow Battle Hymn)
12) Oohlala - Chinese Whispers
13) Limbo - Rio Del Mar
14) The High Violets - Carry On
15) Parks and Recreation - What was She Doing on the Shore That Night?
16) Jasmine Ash - Start Over
17) Mount Sims - Black Sunglasses
18) Justice of the Unicorns - Girl From Texas
19) Terry Waldo - The Charleston Rag
20) Ennio Morricone - Strofa Monodica 2
21) Scott MacLeod - Broken Heart
22) The Feelies - On the Roof
23) Shane Newville - To Calm the Angry Monster